On the first day of its public offering, Honasa Consumer saw a 13% subscription rate. The company owns personal-care brands Mamaearth, Derma Co, Aqualogica, Ayuga, BBlunt and Dr Sheth's. A long list of anchor investors, like Abu Dhabi Investment Authority and Capital Group, have already subscribed to Rs 765 crore out of Honasa's capital target of Rs 1,700 crore.