Honasa Consumer Ltd (HCL), Mamaearth's parent, allocated 2.36 Cr equity shares to 49 anchor investors, including Fidelity Funds, ICICI Prudential FMCG Fund, and Whiteoak Capital. The price band for the Mamaearth IPO is set at INR 308-INR 324, which will open on October 31 and close on November 2. The IPO includes a fresh issue and an offer-for-sale component.