Mamaearth's parent company Honasa Consumer Private Limited has acquired beauty brand BBLUNT. Godrej Consumer Products divested its entire stake in Bhabani Blunt Hair Dressing Private Limited, and the right to use the 'BBLUNT' brand name for products, and said it'll receive a total of ₹84.5 crore from the divestment. BBLUNT's salon business will continue to operate as an independent entity.