An X user claimed 330-ml beer is being sold for ₹929-1,059 while 60-ml liquor is being sold for ₹1,549 at Bengaluru airport, saying this isn't "premium pricing, it's demand destruction". "It's lunch hour and most of your restobars are barely occupied. Why not introduce dynamic pricing?" the user said. "Business isn't about maximising markups. It's about maximising profits," he added.