Harshit Godha, a 22-year-old BBA student from Bhopal, noticed Israeli-sourced avocados in London. Fascinated, he visited Israel to learn their farming techniques. In 2019, he launched 'Indo-Israel Avocado' in Bhopal, transforming barren land into a 5-acre avocado farm. Despite delays, he imported 20,000 Israeli plants and now, at 28, he empowers Indian farmers with knowledge and quality plants.