A man on X shared images of 'Vimal' advertisements at a Noida metro station and questioned them, saying a person could easily become addicted to such "intoxicating substances". In response, the DMRC said, "The license agreement includes a 'restricted list'...The ads mentioned above aren't included in this...list." Notably, the 'Vimal Elaichi' ads were surrogate promotions for Vimal Pan Masala.