Online direct-to-consumer mattress startup SleepyCat has raised ₹11 crore in its Series A seed round led by DSG Consumer Partners, and the family office of Harsh Mariwala, Sharrp Ventures. Investment firm Gemba Capital and other angel investors also took part in the funding round. Founded in 2017 by Kabir Siddiq, the startup offers doorstep delivery of mattresses in compact packaging.