Nitin Sharma, a 2004 MBA dropout, transformed his family's Pune-based car wash business into GoWaterless, an eco-friendly venture, saving 12 lakh litres of water daily. Faced with a severe water crisis, Nitin developed a waterless car wash solution using organic extracts. Starting small in 2019, GoWaterless now has over 200 franchises across 22 Indian states, promoting water conservation.