Pauket is transforming digital marketing through its innovative Coupon-as-a-Service (CaaS) platform, enabling brands to launch smart, trackable in-app rewards. Co-founded by Sudarsan Babu and Srividya Rajagopal, the startup empowers D2C brands to drive ROI and user engagement. With rapid growth, strategic partnerships, and global ambitions, Pauket is redefining the future of the rewards economy.