21-year-old Chandramogan sold off his ancestral property for Rs 13,000 and rented a 250 sq ft space in Royapuram, Chennai. In 1981, he started a milk based ice cream brand, Arun Ice Cream. Today, Arun makes 60,000 litres worth of ice cream daily. It has built 2800 Ice cream parlours and is valued at Rs 8000 CR.