Mensa Brands acquired peanut butter brand, MyFitness for an undisclosed amount. MyFitness was founded by Mohammad Patel and Rahil Virani in 2019 and has over 30 stock-keeping units with an average selling price of ₹500. Mensa was founded by Ananth Narayanan, former CEO of Myntra and Medlife. Accel Partners, Falcon Edge Capital and Tiger Global Management are among its investors.