Global mobile games revenue growth slowed to 0.2% YoY, down from 3% in 2024, AppMagic's 'Mobile Market Landscape 2026' report stated. Strategy ranked as fastest-growing game genre, with revenue rising 16% and downloads up 15%. Non-gaming apps overtook games in in-app revenue for first time in September 2025. Games increased their share of new releases from 63% to 72% YoY.