Mother’s Day sales broke records held by popular holidays like NYE and Valentine's. Zomato's Deepinder Goyal expressed gratitude. Blinkit and Instamart saw high demand for gifts like handbags and smartwatches. Blinkit CEO noted spikes in jewelry and perfume sales, while Swiggy Instamart reported varied popular orders across cities. Ola and Magicpin also joined the fray under the ONDC model.