Mukesh Ambani's Reliance is reportedly planning to enter into the e-commerce segment with two customer-oriented units, Reliance Jio and Reliance Retail. The company plans to sign on local merchants, boosting their sales through 'O2O' (online-to-offline) business model. The move is in line with Ambani's aim to generate half of the group's revenue from consumer businesses over the next 10 years.