Myntra Co-Founder Mukesh Bansal on Tuesday invested an undisclosed sum in Bangalore-based Cult, a fitness startup focused on training programmes without using traditional gym equipment. Founded in 2015 by Rishabh Telang and Deepak Poduval, Cult doesn't provide treadmills or fitness machines to users, it instead offers boxing rings, jump ropes, boxing bags, tyres and speed chutes.