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Mukherjea recounts steel firm's account of rural lending

short by / on Saturday, 10 October, 2026
Author Saurabh Mukherjea said on a podcast that the South India head of a leading steel firm told him retail demand for TMT bars was growing 20%, with app-based NBFCs financing steel purchases in rural areas without paperwork. "What if he doesn't pay?" Mukherjea asked. "That's not my problem," the executive reportedly replied.
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