Flipkart-owned Myntra's CEO Ananth Narayanan will also take over as the CEO of online fashion retailer Jabong, which the company acquired for $70 million on Tuesday. Jabong's outgoing CEO Sanjeev Mohanty has said that he will help in the transition process till mid-September. Mohanty in a letter to Jabong employees said the deal is the “birthing of a giant”.