India's biggest fashion portal, Myntra has launched a first-of-its-kind loyalty program - Myntra Insider. Customers can use their loyalty points for benefits like free delivery, early access to sales and perks on partners like Zomato, BigBasket, Ixigo, BookMyShow, EROS-NOW, Gaana, TataSky etc. The programme is open to all users and customers are rewarded for both, purchases and engagement on Myntra.