Nectar launches AI agent to match brands with creators

Nectar has launched 'Creator Agent,' an AI tool that scans over 300 million Instagram and TikTok profiles to match brands with relevant creators, drafts personalised outreach messages, and tracks partnerships and milestones. Built on Claude and ChatGPT, it follows Nectar's $30 million funding round in May 2026 and aims to streamline influencer marketing.