Zerodha co-founder Nikhil Kamath has invested in One Hand Clap, a creative agency launched by ex-AIB members Aakash Shah and Naveed Manakkodan. With a focus on storytelling-led branding, the agency aims to disrupt India's growing digital ad space. Kamath’s backing highlights rising investor interest in the country’s creator economy and content-driven marketing for startups and D2C brands.