Gruhas, the investment firm co-founded by Zerodha co-founder Nikhil Kamath and Abhijeet Pai, has partnered with Collective Artist Network to establish Gruhas Collective Consumer Fund. The Rs 150 crore fund aims to invest in consumer brands. Some of the startups it has backed in the consumer space include Hatti Kaapi, Printo, The Mainstreet Marketplace, and Jungle Trail, among others.