Noise, India's No. 1 smartwatch brand as per IDC's 3Q22 report, announced that it has on-boarded Virat Kohli as its new brand ambassador. To reveal their new 'Noisemaker', the brand started a campaign to make 'Chiku' the king of fruits. This unique request caught the interest of many brands and celebrities and had Twitterati talking about it, Noise stated.