Norwegian journalist Kjersti Flaa, who earlier called out Blake Lively for commenting on her bump, denied her role in the alleged "smear" campaign against the actress by Justin Baldoni. During release of 'It Ends With Us', Flaa shared her 2016 interview with Lively. Calling it a "coincidence", Flaa said, "I've nothing to do with...Baldoni's smear campaign."