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Nykaa isn't a good representation of Indian e-commerce: Meesho CEO
short by Pragya Swastik / on Monday, 8 May, 2023
Meesho's Co-founder and CEO Vidit Aatrey said, "I don't think Nykaa is a good representation of India's e-commerce." He argued, "It's very narrow in category and in terms of the customer base they serve...Their average order value is between ₹1,500 and ₹2,000. It's very high." He added, "Their segment and category exposure cannot be a representation of the e-commerce market."
read more at Moneycontrol