The district administration of Odisha's Bhadrak has initiated measures to secure a Geographical Indication (GI) tag for Palua Ladu, a traditional sweetmeat made using simple ingredients like palua (arrowroot powder), semolina, and sugar. The GI tag will protect the authenticity of Palua Ladu, prevent imitation, and showcase Odisha's rich heritage on a global platform, the district collector said.