Delhi's Harsh Modi started Mulmul in 2018 as an evolution of his father's Schiffli embroidery mill supplying giants like Zara and H&M. It aimed at filling the gap for comfy premium Indian daily wear. Mulmul is currently a well-known daily fashion brand among popular Indian celebrities. Mulmul boasts a global online presence, and 16 stores across India, with 500+ workers.