Online Gaming Bill will erase 25% of IPL advertising revenue worth ₹1,500 crore, said Karan Taurani, Executive Vice-President, Elara Capital. He added, "Nearly 80% real-money gaming ad revenue will vanish. This will impact digital ads and cricketers' brand value." Teams like Kolkata Knight Riders and Sunrisers Hyderabad may lose additional ₹10–20 crore yearly from fantasy platform sponsorships.