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Only 5% make it to the 4th gen: Rajiv Gupta on family businesses
short by / on Saturday, 17 May, 2025
Family businesses dominate India's economy but don’t last. 80% of all Indian businesses are family owned. “Only 30% reach the second generation, 15% to the third, and just 5% make it to the fourth,” Rajiv Gupta, Chairperson, Masters' Union School of Family Business, revealed in an episode of Figuring Out.
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