Commenting on the 'Dilwale Dulhania Le Jayenge' inspired scene, that features in the trailer of his upcoming film 'Roohi', director Hardik Mehta said, "It was something not done before." He explained, "Horror films have always used this twisted neck...for horror effect but here we've...combined the DDLJ...memory...and given a chudail (witch) 'palat' moment...In our universe, the chudail is filmy."