The car number plate 'P7' was auctioned for a record 55 million dirhams (about ₹122.6 crore) in Dubai. The bids for the number plate started at 15 million dirhams and Telegram Founder Pavel Durov also participated in it. As part of the 'Most Noble Number' auction, VIP plates and phone numbers were auctioned for a total of 97.92 million dirhams.