A Pakistani clothing label, Wajayesha, shared a series of AI-generated images of Alia Bhatt as their model, with a caption, "Even Alia Bhatt likes our pure sheesha silk collection." A user wrote, "She'll sue you," to which the brand responded, "No, she won't." Another wrote, "Does Alia know about this?" They responded, "Make this viral, so Alia also finds out."