Adding to its Eluga series, Panasonic has launched a new selfie-focused smartphone, Eluga S, at Rs 11,190. It sports a 5-inch (720X1080p) IPS HD display and is powered by a 1.4GHz MediaTek 'True octa-core' processor. The dual-sim phone, which runs Android 4.4 KitKat, will be available starting third week of November.