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Parle's 95% revenue used to come from Frooti
short by Arin Verma / on Tuesday, 2 April, 2024
Meet Nadia Chauhan, Parle Agro Pvt Ltd's CMO. At 17, she transformed Frooti's brand, raising revenue to ₹300 crore. Changing Frooti's packaging to mango-yellow was a genius move, broadening its appeal. Nadia launched Appy Fizz and Bailey water, expanding the brand's reach. Parle Agro's value surged to ₹8,500 crore by 2022-2023, with Frooti accounting for 48% of sales.
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