Patanjali MD Acharya Balkrishna has said the company's 'Indianised swadeshi' jeans for women will be loose so they "comply with Indian cultural norms". "Denim jeans that people wear these days...are all based on designs and cultural patterns of foreign countries," he added. Patanjali is expected to enter the apparel industry by the year-end with its new clothing brand 'Paridhan'.