Vijay Shekhar Sharma, Founder and CEO of Noida-based Paytm, and Ritesh Malik, Founder and CEO of co-working space startup Innov8, have joined Akancha Against Harassment's Board of Advisors. The initiative, led by Akancha Srivastava, aims to use AI to operate a national multilingual chat helpline for cyber safety. The Indian Police have also backed the cyber safety initiative.