Phool.co, a Kanpur-based startup founded by Ankit Agarwal, recycles temple floral waste into eco-friendly products like vegan leather, organic incense, and biodegradable materials. With investors like Alia Bhatt and Sixth Sense Ventures, Phool.co has recycled over 11k tonnes of waste, preserving the Ganges and empowering rural women, blending tradition, innovation, and sustainability beautifully.