A 3-inch long piece of Cheeto shaped like Pokemon Charizard was reportedly sold for nearly $88,000 (around ₹76 lakh) at an auction. Fondly dubbed as 'Cheetozard', the piece of snack went up for auction in Goldin's 2025 February Pop Culture Elite Auction and amassed 60 bids beginning at $250. It was discovered and preserved sometime between 2018-2022.