AUV Innovations LLP, a promoter group company of Zee Media, has significantly increased its stake. In June 2025, they acquired 1.11 crore shares, adding to 2.40 lakh shares on May 16 and 29.60 lakh shares on May 19, 2025. Cumulatively, the promoter bought 1.43 crore shares. The stock has seen a 26.32% rise from 52-week low of ₹10.60 per share.