I've never seen myself as a brand: Rajkummar Rao

Actor Rajkummar Rao, at FICCI Frames, said his love for craft always comes before industry labels like 'star' or 'brand.' With 16 years in film, he said he never wants brand value to influence character choices. His latest biopic, Prahaar, The Ujjwal Nikam Story, sees him play public prosecutor Ujjwal Nikam.