Traders' body Confederation of All India Traders (CAIT) said that Raksha Bandhan is expected to generate a business of around ₹12,000 crore this year. A 20% rise from last year's trade of ₹10,000 crore is expected. CAIT's National General Secretary Praveen Khandelwal noted that the business during Raksha Bandhan has steadily increased over the years from ₹3,000 crore in 2018.