Pune-based baby and maternity product retailer FirstCry has received an undisclosed amount of investment from Chairman Emeritus of Tata Sons, Ratan Tata. This is Ratan Tata’s fourth startup investment of 2016. FirstCry had raised funding from New Enterprise Associates and San Francisco-based Valiant Capital in April last year. Launched in 2010, the startup is owned by BrainBees Solutions.