IPL franchise RCB moved Delhi High Court against Uber over its IPL-themed advertisement featuring SRH opener Travis Head. Uber's 'Hyderabaddie' campaign for its bike taxi service, Uber Moto, sparked controversy after it featured Head spray-painting 'Royally Challenged Bengaluru' on a stadium sign before an SRH-RCB match. RCB has claimed that the ad crosses the line into commercial disparagement.