Honasa Consumer’s, Mamaearth's parent, profit after tax (PAT) zoomed 94% to INR 29.4 Cr in Q2 FY24 from INR 15.2 Cr in Q2 FY23. The surge came largely on the back of rationalized advertisement costs and healthy topline growth. Revenue from operations jumped 21% to INR 496.1 Cr while expenses grew 18.2% to INR 464 Cr.