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Reliance, Disney agree not to bundle cricket ad slots as CCI approves merger
short by Mansi Agarwal / on Tuesday, 22 October, 2024
The Competition Commission of India (CCI) has approved the merger of Reliance Industries and Disney's Indian media assets with certain conditions. Both companies have agreed not to bundle their OTT ad slot sales for IPL, ICC and BCCI cricketing rights till the end of existing rights. They have also agreed to sell seven TV channels, including Hungama and Super Hungama.
read more at NDTV Profit