Mukesh Ambani-led Reliance Industries is in advanced negotiations to buy Justdial from its founding promoters in a deal worth ₹5,920-6,660 crore ($800-900 million), ET reported citing sources. CEO VSS Mani and family controls 35.5% of the company which is currently valued at ₹2,787.9 crore. The deal may help Reliance Retail to leverage the 25-year-old listings company's merchant database.