Reliance Consumer Products Limited (RCPL) has launched 'SURE' mineral water under its Campa umbrella, priced from ₹5 and up to 30% cheaper than rivals like Bisleri, Kinley, and Aquafina. Backed by a new Guwahati plant and Reliance's vast retail network, the brand targets India's Rs 30,000 crore packaged water market, focusing on affordability, purity, and large-scale distribution.