Ad guru Piyush Pandey, Chief Advisor at Ogilvy Advertising, criticised Larsen & Toubro (L&T) Chairman SN Subrahmanyan's remarks about making employees work 90 hours a week. Pandey suggested that L&T rename the company to "Lynch & Torment" to better reflect the company's approach. "The quality of work isn't the number of hours...It's not work-life balance, it's heart-and-mind balance," Pandey said.