Gurugram-based watch brand Rotoris premiered 'The Rotoris Room' in New York, an hour-long film featuring Saif Ali Khan, Vir Das, Ayaan Bangash, Prateek Sadhu and Suyash Keshari. The non-promotional project explores modern masculinity. Launched ahead of its global digital release on July 30, it marks Rotoris's push to build a global identity through storytelling rather than traditional advertising.