Director S Shankar recently compared his upcoming film 'Velpari' to 'Avatar' and 'Game of Thrones'. He said, "Like 'Avatar' and 'Game of Thrones', it has the potential to introduce new technologies. 'Velpari' has the potential to become Tamil and Indian cinema's pride." However, this drew criticism as social media users called out Shankar for "damaging companies" and "wasting producer's money".