Samsung has announced that its 40-inch 'Serif TV', designed in collaboration with award-winning Paris-based design duo 'Ronan & Erwan Bouroullec', is now available for pre-sales in the US. Designed to blend naturally within the home, the $1,500 TV offers a 4K resolution, features a removable fabric-made back and can be used as a centerpiece with its unique I-shaped profile.